Anime Studios Moving Away from Isekai Genre to Focus on Original Stories
動畫製作公司正逐漸脫離異世界題材，轉而專注於原創故事
更新於: 2026年6月5日 上午11:45
For years, the anime industry has been dominated by 'isekai'—stories where a protagonist is transported to a fantasy world.
多年來，動畫產業一直由「異世界」 作品所主導——即主角被傳送到奇幻世界的敘事類型。
Once considered a gold mine, this genre is now seeing a significant decline.
這種曾經被視為金礦的題材，如今正面臨顯著的衰退。
Major industry players, most notably Kadokawa, have reported a sharp drop in profitability, citing an over-reliance on repetitive, formulaic content that has left audiences feeling fatigued.
業界的主要參與者，特別是角川，已報告獲利大幅下降，並指出這是由於過度依賴重複、公式化的內容，導致觀眾感到疲乏。
In response, studios are implementing strict reforms, moving away from the 'assembly-line' production model.
為此，工作室正採取嚴格的改革，擺脫「流水線」的生產模式。
Instead of relying on new web-novel adaptations, the current trend is a pivot toward nostalgia.
目前的趨勢不再依賴新的網路小說改編，而是轉向懷舊風格。
While this shift aims to restore financial health, it raises a difficult question: will this focus on safe, proven intellectual property allow for true innovation, or are studios merely trading one form of creative dependency for another?
雖然這種轉變旨在恢復財務健康，但卻引發了一個難題：這種對安全、已證實的知識產權的關注，是否能帶來真正的創新？
As the industry enters this period of correction, fans are left waiting to see if diverse, original stories can eventually find their place in a risk-averse market.
還是工作室僅僅是從一種形式的創意依賴轉向另一種？
