Amazon increases investment in original video games
亞馬遜加大對原創電子遊戲的投入
更新於: 2026年7月24日 上午01:45
Amazon is reshaping its gaming strategy, moving away from high-budget internal game development toward a more integrated, platform-focused approach.
亞馬遜正在調整其遊戲策略，從高預算的內部遊戲開發，轉向更整合且以平台為中心的模式。
Under the leadership of Jeff Gattis, the company has unified its gaming divisions to prioritize Amazon Luna and Amazon Game Studios.
在傑夫·蓋提斯（Jeff Gattis）的領導下，公司已統一旗下遊戲部門，優先發展Amazon Luna與Amazon Game Studios。
Rather than focusing solely on expensive AAA titles, which have historically been a struggle for the tech giant, Amazon is pivoting toward cloud gaming and smaller, AI-assisted experiences.
亞馬遜不再僅專注於過去這家科技巨頭一直難以駕馭的高成本AAA級大作，而是轉向雲端遊戲與規模較小、由人工智慧（AI）輔助的體驗。
A key part of this strategy is transmedia synergy, where Amazon leverages its massive library of film and TV intellectual property to create connected interactive experiences.
此策略的核心在於跨媒體綜效，亞馬遜運用其龐大的影視知識產權（IP）資源，打造連結性的互動體驗，這與Netflix等公司採取的策略如出一轍。
Despite past challenges, including cancelled projects, Amazon views this shift as a transition to a more sustainable model.
隨著目前開發中的遊戲數量創下新高，公司證明自己並非退出遊戲產業，而是精簡方向，藉此在串流與跨平台娛樂的未來中佔盡優勢。
With more games currently in active development than ever before, the company is proving that it is not retreating from the industry, but rather refining its focus to capitalize on the future of streaming and cross-platform entertainment.
