Dentsu ANZ Names New Chief Data and Technology Officer
電通澳洲及紐西蘭區任命新任首席數據與技術長
Dentsu ANZ has officially announced the appointment of Danica Bellchambers as its new Chief Data and Technology Officer.
Dentsu ANZ 正式宣布任命 Danica Bellchambers 為其新任數據與技術長。
This newly created role is designed to unify data, technology, and AI across Dentsu's media, creative, and experience practices.
此新創設的職位旨在整合 Dentsu 在媒體、創意與體驗業務方面的數據、技術與人工智慧 (ㄖㄣˊㄍㄨㄥㄓˋㄏㄨㄟˋ)。
By centralizing these core capabilities, the company aims to deliver a more cohesive strategy for its clients in Australia and New Zealand.
透過集中化這些核心能力，該公司旨在為其澳洲與紐西蘭的客戶提供更具凝聚力 (ㄋㄧㄥˊㄐㄩˋㄌㄧˋ) 的策略。
Bellchambers brings a wealth of experience to the position, having previously served as the Head of Product, AI at Nine Entertainment, where she focused on AI-driven content and commercial strategy.
Bellchambers 為此職位帶來了豐富的經驗，她先前曾任職於 Nine Entertainment 的人工智慧產品負責人，專注於人工智慧驅動的內容與商業策略。
Her background also includes senior leadership roles at Clemenger BBDO, where she specialized in data science and analytics.
她的背景還包括在 Clemenger BBDO 擔任資深領導職務，專精於數據科學與分析。
Dentsu ANZ CEO Rob Harvey stated that this appointment is a strategic move to scale the company's existing capabilities.
Dentsu ANZ 執行長 Rob Harvey 表示，此項任命是一項旨在擴展公司現有能力的戰略性舉措。
Bellchambers expressed her excitement about the firm's vision, noting her commitment to using technology to supercharge creativity.
Bellchambers 對該公司的願景表達了興奮之情，並強調她致力於運用技術來強化創意。
This appointment marks a significant step for Dentsu as it seeks to leverage global AI platforms to meet local market needs, distinguishing this new strategic direction from past leadership appointments.
此次任命標誌著 Dentsu 邁出了重要的一步，該公司致力於利用全球人工智慧平台來滿足本地市場需求，使這一新的戰略方向區別於過去的領導階層任命。
