2026 FIFA World Cup sets new television viewership records
2026年國際足總世界盃創下電視收視新紀錄
更新於: 2026年7月28日 上午01:45
Co-hosted by the United States, Canada, and Mexico, this expanded 48-team tournament became a cultural milestone, cementing soccer’s place in the American mainstream.
由美國、加拿大和墨西哥共同主辦，這場擴大至48支球隊的賽事成為了文化里程碑，鞏固了足球在美國主流社會中的地位。
The final match between Spain and Argentina captured a staggering 63 million viewers across U.S. broadcasts, with Fox and Telemundo/Peacock both setting all-time records.
西班牙與阿根廷之間的決賽在美國轉播中吸引了驚人的6300萬名觀眾，福斯(Fox)與Telemundo/Peacock雙雙創下歷史新高。
Across the tournament, viewership soared, with a 128% increase in average audience size compared to 2022.
整個賽事期間，收視率大幅飆升，平均觀眾人數較2022年增長了128%。
Digital platforms played a crucial role in this growth; Telemundo experienced a nearly 300% surge in streaming, proving that fans are increasingly turning to apps and websites to follow the action.
數位平台在此增長中扮演了關鍵角色；Telemundo的串流播放量激增近300%，證明球迷越來越傾向使用應用程式與網站來追蹤賽事。
With Spain taking home the trophy and Kylian Mbappé making history as the top goalscorer, the 2026 tournament was more than just a sporting event—it was a massive entertainment phenomenon.
隨著西班牙抱走獎盃，基利安·姆巴佩(Kylian Mbappé)締造歷史成為最佳射手，2026年世界盃不僅僅是一場體育賽事，更是一場巨大的娛樂現象。
As viewership figures now rival the NFL, it is clear that soccer has entered a new golden age in North America, engaging millions through both traditional broadcasts and modern digital streaming.
隨著收視數據如今可與NFL分庭抗禮，很明顯地，足球在北美已進入了全新的黃金時代，透過傳統轉播與現代數位串流吸引了數百萬名觀眾。
