Netflix 擴大在印度的動畫片庫
Netflix Expands Anime Catalog in India
動漫在印度已迅速從小眾愛好轉變為主流現象，這主要是由Z世代與千禧世代所推動的。
Anime has rapidly shifted from a niche interest to a mainstream phenomenon in India, driven largely by Gen Z and millennials.
網飛（Netflix）認識到這一趨勢，已將動漫視為其在該地區內容策略的核心支柱。
Recognizing this surge, Netflix has identified anime as a core pillar of its content strategy in the region.
近期估計顯示，超過70%的印度觀眾曾接觸過動漫，預計該市場到2028年將有顯著增長。
Recent estimates indicate that over 70% of Indian viewers have engaged with anime, a market projected to grow significantly by 2028.
為了與Crunchyroll等平台競爭，網飛正在規劃一個多元化的片單，兼顧《海賊王》（One Piece）等全球熱門作品以及網飛獨家原創作品。
To compete with platforms like Crunchyroll, Netflix is curating a diverse catalog that balances global hits like "One Piece" with exclusive Netflix Originals.
其策略中的一項重要創新是開發具有印度主題的原創動畫，例如《俱盧之戰》（Kurukshetra），將日式敘事風格與豐富的印度神話相結合。
A key innovation in their approach is the development of original Indian-themed animation, such as "Kurukshetra," which merges Japanese storytelling styles with rich Indian mythology.
為了在印度這個對價格敏感的市場中保持競爭力，網飛採用了僅限行動裝置的訂閱方案，並持續投入在地化努力，包括字幕和地區語言配音。
To remain competitive in India’s price-sensitive market, Netflix employs mobile-only plans and continues to invest in localization efforts, including subtitles and regional-language dubs.
儘管面臨諸如複雜授權協議和激烈競爭等障礙，網飛仍致力於提供高品質的動漫體驗。
Despite facing hurdles such as complex licensing agreements and stiff competition, Netflix is committed to delivering high-quality anime experiences.
透過利用其全球基礎設施，該平台旨在實現重要作品的近乎同步發行，確保印度訂閱者始終處於全球動漫社群的最前線。
By leveraging its global infrastructure, the platform aims to provide near-simultaneous releases for major titles, ensuring that Indian subscribers remain at the forefront of the global anime community.
