Xbox 調降訂閱價格並調整《決勝時刻》發行政策
Xbox Drops Subscription Prices and Changes Call of Duty Release Policy
微軟正在調整其遊戲戰略。
Microsoft is shaking up its gaming strategy.
截至2026年4月21日，該公司宣布調降多項Xbox Game Pass訂閱層級的價格。
As of April 21, 2026, the company has announced price cuts for several Xbox Game Pass tiers.
Game Pass Ultimate將降至22.99美元，而PC Game Pass則調整為13.99美元。
Game Pass Ultimate will drop to $22.99, while PC Game Pass will now cost $13.99.
此舉是為了回應過去價格過高的反饋。
This move follows feedback that previous prices were simply too high.
微軟正在終止《決勝時刻》系列的「首日發行」模式。
Microsoft is ending the 'day-one' release model for the Call of Duty franchise.
這項由新任執行長Asha Sharma所領導的決策，旨在保護銷售額，因內部數據顯示，首日開放遊玩使公司損失了超過3億美元的潛在營收。
This decision, led by the new CEO Asha Sharma, aims to protect sales after internal data showed that day-one access cost the company over $300 million in potential revenue.
儘管其他Xbox遊戲仍會在首日推出，但《決勝時刻》現已成為例外。
While other Xbox titles will still launch on day one, Call of Duty is now an exception.
此項轉變反映出微軟在服務負擔能力與遊戲部門財務健康之間尋求平衡的努力。
This shift reflects a move toward balancing service affordability with the financial health of the gaming division.
