萬達電影更名為儒意影視,旨在擴大業務模式
Wanda Film rebrands to Ruyi Film Entertainment to expand business model
中國電影產業迎來重大轉變,萬達電影於2026年4月正式更名為儒意影業。
In a major shift for the Chinese film industry, Wanda Film officially rebranded to Ruyi Film Entertainment in April 2026.
此舉標誌著大連萬達時代的終結,該公司現已全面納入投資人柯利明的麾下。
This move marks the end of the Dalian Wanda era, as the company is now fully under the leadership of investor Ke Liming.
儘管企業名稱已變更,該公司將保留著名的「萬達影城」品牌以維持大眾的品牌認知。
While the corporate name has changed, the company will keep the famous Wanda Cinemas brand for its physical theaters to maintain public recognition.
這場經過兩年過渡期後敲定的收購案,將龐大的影院網絡與儒意影業集團的內容製作專長相結合。
The acquisition, finalized after a two-year transition, integrates the massive cinema network with the content-production expertise of the Ruyi group.
新任董事長陳祉希計畫將業務從傳統以放映為主的模式,轉型為全方位的文化娛樂品牌。
New Chairperson Chen Zhixi plans to pivot the business from a traditional screening-focused model to a comprehensive cultural entertainment brand.
此項策略演進發生在一段財務復甦期之後,該公司預測2025年將有強勁的盈利表現。
This strategic evolution comes after a period of financial recovery, with the firm reporting a strong profit forecast for 2025.
