美國玩具協會為美國玩具產業推出全新支援中心
Toy Association launches new support hub for the U.S. toy industry
Updated at: June 17, 2026 at 03:00 AM
2026年6月17日，美國玩具協會（The Toy Association）推出了「玩具服務台（Toy Desk）」，這是一個旨在改變他們支援美國玩具產業方式的全新數位中心。
On June 17, 2026, The Toy Association introduced the "Toy Desk," a new digital hub designed to transform how they support the U.S. toy industry.
玩具服務台扮演著「禮賓級」服務的角色，作為超過900家會員公司的集中式數位入口。
Acting as a "concierge-level" service, the Toy Desk serves as a centralized digital gateway for over 900 member companies.
透過簡單的線上提交程序，會員可以輕鬆地請求各方面的協助，範圍從貿易政策、安全法規到活動交流應有盡有。
Through a simple online submission process, members can easily request assistance on everything from trade policies and safety regulations to event networking.
雖然它常被與位於艾爾塞貢多（El Segundo）的「玩具大樓（The Toy Building）」混淆——該大樓提供展示間與會議的實體空間——但玩具服務台的功能完全是作為線上資源。
While often confused with "The Toy Building" in El Segundo, which provides a physical space for showrooms and meetings, the Toy Desk functions exclusively as an online resource.
Gilbert）命名的吉祥物。
This launch is just the first step in a larger plan to modernize member engagement, aiming to better support an industry that contributes over $155 billion to the U.S. economy annually.
這次推出僅是更大規模現代化會員參與計畫的第一步，旨在更好地支援每年為美國經濟貢獻超過1550億美元的產業。
By streamlining communication, The Toy Association continues to advocate for its members and promote the vital importance of play in development.
透過精簡溝通流程，美國玩具協會持續為其會員進行倡議，並推廣遊戲（play）在發展中的重要性。
