東映株式會社成立全新電子遊戲發行部門
Toei Company Launches New Video Game Publishing Division
在2026年4月21日,傳奇日本娛樂巨擘東映公司正式成立了專門負責電玩發行的全新部門——東映遊戲(Toei Games)。
On April 21, 2026, the legendary Japanese entertainment giant Toei Company officially launched Toei Games, a new division dedicated to video game publishing.
與許多依賴現有熱門作品的競爭對手不同,東映遊戲將專注於原創智慧財產權(Intellectual Properties),而非改編《七龍珠》或《航海王》等知名系列。
Unlike many competitors that rely on established hits, Toei Games will focus exclusively on original intellectual properties rather than adapting franchises like Dragon Ball or One Piece.
透過與國際創作者合作,他們希望將嶄新的故事帶給全球受眾。
By collaborating with international creators, they hope to bring fresh storytelling to a global audience.
值得注意的是,他們的新品牌形象採用了由開發商開羅遊戲(Kairosoft)設計的迷人像素風標誌,靈感源自東映經典的電影開場動畫。
Notably, their new brand identity features a charming pixel-art logo designed by the developer Kairosoft, inspired by Toei’s classic film-opening animation.
