東映公司成立東映遊戲，正式進軍電子遊戲產業
Toei Company Enters the Video Game Industry with Toei Games
2026年4月21日，以《七龍珠》 和《假面騎士》 等經典作品聞名的日本傳奇娛樂巨頭東映公司 (Toei Company)，正式成立了「東映遊戲」(Toei Games)。
On April 21, 2026, the legendary Japanese entertainment giant Toei Company, known for classics like Dragon Ball and Kamen Rider, officially launched Toei Games.
這個新部門象徵著該公司大膽的擴張，東映旨在將遊戲產業與其影視業務並列，作為其核心業務支柱。
This new division marks a bold expansion, with Toei aiming to establish gaming as a core business pillar alongside its film and television work.
作為「東映新浪潮2033」(Toei New Wave 2033) 計畫的一環，該公司計畫以發行商的身分直接運作，將其說故事的專業知識分享給全球受眾。
Part of the "Toei New Wave 2033" initiative, the company plans to act as a direct publisher to share its storytelling expertise with global audiences.
與粉絲們可能預期的不同，東映遊戲最初的重點並非改編其既有的熱門系列，而是專注於開發原創IP 。
Unlike what fans might expect, Toei Games is focusing initially on original IPs rather than adapting its existing franchises.
該品牌的識別標誌由開羅遊戲 (Kairosoft) 設計，圖案採用了向東映著名的片頭序列致敬的像素藝術。
The brand's identity is cemented by a creative logo designed by Kairosoft, featuring a pixel-art tribute to Toei's famous opening sequence.
工作室目前已揭曉其首三款項目：冒險懸疑遊戲《KILLA》、暗黑奇幻遊戲《Hino》，以及上帝視角冒險遊戲《DEBUG NEPHEMEE》。
The studio has already revealed its first three projects: the adventure-mystery KILLA, the dark fantasy Hino, and the top-down adventure DEBUG NEPHEMEE.
透過直接投入開發，東映加入了其他日本大型企業的行列，建立內部的遊戲研發實力，以更好地與當今國際遊戲社群接軌。
By moving directly into development, Toei joins other major Japanese firms in building internal gaming powerhouses to better connect with today's international gaming community.
