盛泰樂酒店集團與泰國國家石油公司合作，在泰國推出經濟型連鎖酒店
Centara Hotels Partners with PTT to Launch Budget Hotels in Thailand
聖塔拉酒店集團與泰國國家石油油品零售公司宣佈了一項價值 7 億泰銖的策略性合資計畫，旨在轉型泰國的路邊旅遊體驗。
Centara Hotels & Resorts and PTT Oil and Retail Business (OR) have announced a strategic joint venture worth THB 700 million to transform Thailand’s roadside travel.
透過將平價且高品質的酒店直接整合進 PTT 加油站服務區內，該合作夥伴關係致力於為公路旅行者與商務旅客創造便利的「生活型態中心」。
By integrating budget-friendly, high-quality hotels directly into PTT Station service complexes, the partnership aims to create convenient "lifestyle hubs" for road trippers and business travelers.
六個試點計畫預計將於 2027 年至 2028 年間，於曼谷、北碧府及普吉島等關鍵省份推出。
Six pilot locations are scheduled for 2027 and 2028 across key provinces including Bangkok, Kanchanaburi, and Phuket.
這些物業將提供每晚 800 至 900 泰銖的區域性價格，曼谷較大的地點價格則略高。
These properties will offer regional rates between THB 800 and 900, with larger Bangkok locations priced slightly higher.
此「加油與充電」模式利用了 OR 旗下超過 2,000 個加油站的龐大網路，同時整合了 CentaraThe1 與 Blue Plus 等強大的會員忠誠計畫。
This "refuel and recharge" model leverages OR’s massive network of over 2,000 stations, while integrating powerful loyalty programs like CentaraThe1 and Blue Plus.
此舉標誌著泰國款待業的重大演進，從過去僅限於市中心住宿的模式，轉而搶佔日益增長的行動導向、重視高 CP 值的國內旅遊市場。
This move signals a significant evolution in Thai hospitality, moving beyond city-center stays to capture the growing market of mobile, value-conscious domestic travelers.
