Pixelworks 副總裁分享對電影技術未來的願景
Pixelworks VP shares vision for the future of cinema technology
在2026年一場關鍵的專題演講中，Pixelworks技術副總裁馬悅(Yue "Robin" Ma)概述了一項對電影未來具有轉折意義的願景。
At a pivotal 2026 keynote, Pixelworks Vice President of Technology, Yue ("Robin") Ma, outlined a transformative vision for the future of cinema.
隨著螢幕向4K解析度與高亮度發展，出現了顯著的「沉浸式感知落差」。
As screens evolve with 4K resolution and high brightness, a significant "immersive perceptual gap" has emerged.
傳統的24fps電影在這些先進顯示器上，往往難以處理動態瑕疵。
Traditional 24fps cinema often struggles with motion artifacts on these advanced displays.
為了解決此問題，Pixelworks推出了TrueCut Motion，這是一個將動態處理視為與調色一樣具有創意嚴謹度的平台。
To solve this, Pixelworks introduced TrueCut Motion, a platform that treats motion with the same creative rigor as color-grading.
透過使用基於人類視覺感知的動態外觀模型，電影製作人現在可以逐場景管理震顫與模糊等動態特性。
By using a motion appearance model based on human visual perception, filmmakers can now manage motion characteristics like judder and blur scene-by-scene.
這確保了藝術意圖的一致性，無論是在巨大的電影院螢幕、家用電視，還是VR頭戴式裝置上觀看。
This ensures artistic intent remains consistent, whether viewed on a massive cinema screen, a home TV, or a VR headset.
包括Marcus Theatres和ODEON Cinemas Group在內的主要連鎖影院，已經在其高級放映廳採用了這項技術，以提升大片的觀影體驗。
Major theater chains, including Marcus Theatres and ODEON Cinemas Group, have already adopted this technology for their premium auditoriums to enhance blockbuster experiences.
最終，該公司的目標不僅是升級硬體，而是為創作者提供工具，以維持現代各種觀影環境下的電影品質，確保導演的創作視野得到完美保存。
Ultimately, the company’s goal is not just to upgrade hardware, but to provide creators with the tools to maintain cinematic quality across all modern viewing environments, ensuring the director’s vision is perfectly preserved.
