美國職棒大聯盟發起全球計畫,旨在提升青少年棒球參與度
MLB Launches Global Initiative to Boost Youth Baseball Participation
Updated at: June 5, 2026 at 12:30 PM
美國職業棒球大聯盟(MLB)正透過其雄心勃勃的「PLAY BALL」計畫為這項運動注入新活力。
Major League Baseball (MLB) is revitalizing the sport through its ambitious 'PLAY BALL' initiative.
該計畫於2015年啟動,旨在實施一種「商業結合基層」的策略,透過讓棒球與壘球變得更具包容性、趣味性並讓大眾皆能參與,以扭轉參與度下滑的趨勢。
Launched in 2015, this program serves as a 'business-meets-grassroots' strategy designed to reverse participation declines by making baseball and softball inclusive, fun, and accessible for everyone.
不同於傳統需要昂貴設備與正式球隊的體育計畫,「PLAY BALL」鼓勵人們回歸遊戲本質:像是打棒球(stickball)、揮舞球(Wiffle ball)以及最簡單的傳接球。
Unlike traditional sports programs that demand expensive equipment and formal teams, 'PLAY BALL' encourages the roots of the game: stickball, Wiffle ball, and simply playing catch.
該計畫運用如PlayBall.org和Diamond Kinetics應用程式等數位工具,提供教練資源與表現分析。
The initiative leverages digital tools like PlayBall.org and the Diamond Kinetics app to provide coaching resources and performance analysis.
為了降低參與門檻,MLB經常向資源匱乏的社區免費發放設備。
To lower barriers, MLB frequently distributes free equipment to underserved communities.
透過與美國男孩女孩俱樂部(Boys & Girls Clubs of America)等組織合作,該計畫確保棒球能成為各類背景孩童日常生活的一部分。
By partnering with organizations like the Boys & Girls Clubs of America, the program ensures that baseball becomes part of daily life for children of all backgrounds.
隨著參與人數現已突破2,500萬人,「PLAY BALL」證明了這項運動的未來取決於創造一個可持續的新球迷與運動員成長管道,確保棒球能持續在全球青年文化中占據基石般的地位。
With participation numbers now reaching over 25 million, 'PLAY BALL' is proving that the future of the sport relies on creating a sustainable pipeline of new fans and athletes, ensuring that baseball remains a cornerstone of youth culture worldwide.
