微軟在 Xbox 上測試廣告支持的串流服務
Microsoft Tests Ad-Supported Streaming on Xbox
Updated at: July 25, 2026 at 01:00 AM
微軟正以一項目前正在由 Xbox Insider 計畫測試的新舉措，震撼著整個遊戲產業。
Microsoft is shaking up the gaming industry with a new initiative currently being tested by the Xbox Insider Program.
自 2026 年 7 月起，該公司一直在試行一項免費、由廣告支撐的雲端串流服務。
Since July 2026, the company has been trialing a free, ad-supported cloud streaming tier.
這項選擇性功能讓玩家能夠跨越主機、電腦、智慧電視與行動裝置，串流遊玩其既有數位庫存中的精選遊戲，而無需訂閱 Game Pass。
This optional feature allows players to stream select games from their existing digital library—without needing a Game Pass subscription—across consoles, PCs, smart TVs, and mobile devices.
其模式很簡單；玩家觀看兩分鐘的開場前廣告，即可解鎖一小時的遊戲時段。
The model is simple: players watch a two-minute pre-roll ad block to unlock a one-hour gameplay session.
至關重要的是，微軟強調以玩家為先的理念，並承諾廣告絕不會打斷正在進行的遊戲。
Crucially, Microsoft emphasizes a player-first approach, promising that advertisements will never interrupt active gameplay.
盡管該項目目前處於測試階段，但它反映了產業朝向類似影視串流服務之免費遊玩雲端模式發展的趨勢。
While the project is currently in a testing phase, it reflects a growing industry trend toward free-to-play cloud models, similar to video streaming services.
盡管一些分析師表達了對 Xbox 長期變現影響的好奇，微軟堅持認為這項服務是一項選擇性增加的功能，旨在為各地玩家拓展遊戲生態系統。
While some analysts express curiosity about the long-term impact on Xbox monetization, Microsoft maintains that this service is an optional addition designed to broaden the gaming ecosystem for players everywhere.
