微軟開始測試廣告支援的 Xbox 雲端串流服務
Microsoft begins testing ad-supported Xbox cloud streaming
Updated at: July 26, 2026 at 02:15 AM
微軟正在透過推出一項全新的 Xbox 雲端遊戲廣告贊助測試，為遊戲產業投下震撼彈。
Microsoft is shaking up the gaming industry by launching a new ad-supported cloud gaming test for Xbox.
自 2026 年 7 月起，該公司將試行一種模式，允許玩家在沒有付費訂閱 Game Pass 的情況下，串流播放部分精選遊戲。
Starting in July 2026, the company is trialing a model that allows players to stream select games without a paid Game Pass subscription.
與其付月費，使用者僅需在遊戲開始前，觀看兩分鐘的廣告段落。
Instead of a monthly fee, users watch a two-minute block of advertisements before starting their session.
為了保持遊戲體驗順暢，微軟承諾在遊戲過程中絕不會有任何中斷。
To keep the experience smooth, Microsoft promises that there will be no interruptions during actual gameplay.
每次遊戲時段限定為一小時，若要延長遊戲時間，玩家可選擇再觀看一段廣告。
Each play session is limited to one hour, though users can watch another ad block to extend their time.
透過這種廣告贊助模式，微軟希望降低遊戲門檻，接觸更廣泛的全球玩家。
By utilizing an ad-supported model, Microsoft hopes to lower the barrier to entry and reach a wider global audience.
儘管此舉部分是出於改善財務表現的需要，但該公司強調，這些廣告採自願性原則，並將維持高品質標準。
While the move is partly driven by the need to improve financial performance, the company emphasizes that these ads are optional and will maintain a high quality standard.
這種「GeForce Now」式的途徑是否會成為未來遊戲的發展趨勢仍有待觀察，但這確實標誌著 Xbox 在貨幣化策略上的重大轉變。
Whether this "GeForce Now" style approach becomes the future of gaming remains to be seen, but it marks a significant shift in Xbox's monetization strategy.
