BuzzFeed 在轉型人工智慧之際面臨財務不確定性
BuzzFeed Faces Financial Uncertainty as It Pivots to AI
曾是網路病毒式傳播之王的 BuzzFeed，目前正面臨嚴峻的財務現實。
BuzzFeed, once the king of internet virality, is currently facing a harsh financial reality.
儘管其股價大幅下跌，執行長 Jonah Peretti 仍執意採取一項大膽策略：從傳統媒體轉型為人工智慧驅動的科技公司。
While its stock has dropped significantly, CEO Jonah Peretti is doubling down on a bold strategy: a transition from traditional media to an AI-driven technology company.
自 2023 年以來，BuzzFeed 一直致力於轉向人工智慧，試圖擺脫靜態內容，轉而採用互動式體驗，例如其新的「分部辦公室室」計畫。
Since 2023, BuzzFeed has been pivoting toward artificial intelligence, attempting to move away from static content toward interactive experiences like its new "Branch Office" initiative.
Peretti 認為，Tasty 和 HuffPost 等 BuzzFeed 旗下的品牌被低估了，而人工智慧將有助於縮小其龐大影響力與實際獲利能力之間的差距。
Peretti argues that BuzzFeed’s brands, such as Tasty and HuffPost, are undervalued and that AI will help bridge the gap between their massive reach and actual profitability.
儘管工作室營收和程序化廣告有所成長，但該公司仍面臨舊有債務以及市場的壓力，而市場尚未確信「軟體即內容」是一條可行的前進道路。
Despite growth in studio revenue and programmatic advertising, the company faces pressure from legacy debt and a marketplace that has yet to be convinced that "software-as-content" is a viable path forward.
BuzzFeed 現在儼然成為數位媒體產業中潛在的「礦坑裡的金絲雀」(預警者)，這彰顯了在搜尋引擎之後、人工智慧主導的環境中，既要維持關聯性，又要努力維持營運的艱困掙扎。
BuzzFeed now stands as a potential "canary in the coal mine" for the digital media industry, illustrating the difficult struggle to maintain relevance in a post-search, AI-dominated landscape while fighting to keep the lights on.
