Lottery.com 將商業模式轉向全球加盟合作夥伴
Lottery.com Shifts Business Model Toward Global Affiliates
Updated at: July 30, 2026 at 12:45 AM
2026年7月27日，體育娛樂博弈全球公司（Sports Entertainment Gaming Global Corporation，簡稱SEGG Media）宣布其子公司Lottery.com將進行重大轉型。
On July 27, 2026, Sports Entertainment Gaming Global Corporation (SEGG Media) announced a major transformation for its subsidiary, Lottery.com.
該平台決定拋棄傳統的直接面向消費者的彩券代購模式，轉型為純粹的聯盟行銷商業模式。
Moving away from its traditional direct-to-consumer lottery courier model, the platform is transitioning into an exclusively affiliate-based business.
透過重新定位為「全球大師聯盟平台」，Lottery.com未來將作為一個中心樞紐，連接全球玩家與合法的彩券營運商，而非直接銷售彩券。
By repositioning as a Master Global Affiliate Platform, Lottery.com will now serve as a central hub connecting players with licensed lottery operators worldwide rather than selling tickets directly.
此項戰略轉折旨在利用Lottery.com網域的巨大品牌價值，避開直接進入市場的營運複雜性與高昂的監管成本，從而實現可擴展且資本效率高的成長。
This strategic pivot aims to achieve scalable, capital-efficient growth by leveraging the massive brand value of the Lottery.com domain, avoiding the operational complexities and high regulatory costs of direct market entry.
SEGG Media在此領域看到了巨大的機遇，隨著全球線上彩券產業持續蓬勃發展，預計在2026年市場規模將達到132.2億美元。
SEGG Media sees significant opportunity here, as the global online lottery sector continues to surge, projected to reach $13.22 billion in 2026.
透過擔任授權合作夥伴的流量引導者，SEGG無需當地基礎設施即可同時進入多個市場，從而將其商業潛力最大化。
By acting as a traffic-driver for licensed partners, SEGG can enter multiple markets simultaneously, maximizing its commercial potential without needing local infrastructure.
此舉標誌著該公司在致力於主宰數位彩券生態系統的同時，開啟了新的篇章。
This shift marks a new chapter for the company as it seeks to dominate the digital lottery ecosystem.
