傑佛瑞·凱森柏呼籲好萊塢將人工智慧視為創意工具
Jeffrey Katzenberg calls for Hollywood to embrace AI as a creative tool
Updated at: September 24, 2026 at 03:00 AM
2026年9月，夢工廠共同創辦人傑弗瑞·卡森伯格發表了一篇具影響力的文章，題為《世界正在改變：人工智慧與創意》，呼籲好萊塢對於人工智慧（AI）的認知應進行根本性轉變。
In September 2026, DreamWorks co-founder Jeffrey Katzenberg released an influential essay titled 'The World is Changing: AI For Creativity,' calling for a fundamental shift in how Hollywood perceives artificial intelligence.
身為資深製片人的卡森伯格認為，AI代表著一種變革性的演進，類似於產業過渡到有聲電影或電腦生成圖像（CGI）的過程。
Katzenberg, a veteran producer, argues that AI represents a transformative evolution similar to the industry's transition to sound or CGI.
他主張娛樂產業不應將AI視為一種威脅而抗拒，反而應將其視為強大的創作工具，藉此擴展說故事的「畫布」。
Rather than fearing AI as a replacement, he urges the entertainment sector to embrace it as a powerful creative tool that can expand the 'canvas' of storytelling.
卡森伯格指出，好萊塢的抵制行為適得其反。
Katzenberg suggests that Hollywood's resistance is counterproductive.
他強調，儘管AI能大幅降低製作成本與時間，但它缺乏藝術中不可或缺的人類「品味」、直覺與同理心。
He emphasizes that while AI can significantly reduce production costs and time, it lacks the human 'taste,' intuition, and empathy essential to art.
最終，他預見一種協作模式，即AI輔助說故事的人，而非邊緣化他們。
Ultimately, he envisions a collaborative model where AI supports storytellers rather than sidelining them.
