蘋果調降中國應用程式開發者佣金費率
Apple lowers commission rates for Chinese app developers
自2026年3月15日起，蘋果公司將調整其在中國大陸的應用程式費用結構。
Starting March 15, 2026, Apple is changing its fee structure for apps in mainland China.
標準費用將從30%降至25%，而小型企業和迷你應用程式的費用將從15%降至12%。
Standard fees will drop from 30% to 25%, while small businesses and mini-apps will see a reduction from 15% to 12%.
此舉是繼與中國監管機構就競爭與市場主導地位進行持續討論後所作出的決策。
This move follows ongoing discussions with Chinese regulators regarding competition and market dominance.
蘋果公司正面臨來自法律當局以及微信等本土超級應用程式崛起所帶來的壓力。
Apple is facing pressure from both legal authorities and the rise of local super-apps like WeChat.
業內專家估計，這些變更每年可為開發者節省約60億元人民幣。
Industry experts estimate these changes could save developers approximately 6 billion yuan annually.
這項決定符合世界消費者權益日的精神，強調為中國數位經濟中的開發者與使用者創造更公平的環境。
This decision aligns with the spirit of World Consumer Rights Day, emphasizing a fairer environment for both developers and users in China's digital economy.
