女性運動員批評運動博弈廣告
Female athletes criticize sports betting advertisement
Updated at: September 17, 2026 at 04:00 AM
最近一項針對體育博弈平台Novig的全國性宣傳活動引發了巨大的爭議。
A recent national campaign for the sports betting platform Novig has sparked significant controversy.
這則廣告找來女演員Sydney Sweeney，利用體育器材遮蓋身體，此舉引發了全球女性運動員的強烈批評。
The advertisement features actress Sydney Sweeney using sports equipment to cover her body, a choice that has drawn sharp criticism from female athletes worldwide.
評論者認為，該活動將女性性化，並貶低了女性體育明星的專業成就。
Critics argue that the campaign sexualizes women and diminishes the professional accomplishments of female sports stars.
奧運游泳選手Ariarne Titmus稱該廣告對那些終身致力於訓練的運動員來說，簡直是「打臉」。
Olympic swimmer Ariarne Titmus called the ad a 'kick in the face' to those who have devoted their lives to their disciplines.
作為回應，社群媒體上興起了一場名為「親愛的Sydney Sweeney」的熱門活動，包括Amy Hunt和Gracie Kramer在內的運動員紛紛分享她們訓練、展現肌肉與汗水的照片，以此宣示：「這才是女性運動員的樣貌。」
In response, a viral social media movement titled 'Dear Sydney Sweeney' emerged, featuring athletes like Amy Hunt and Gracie Kramer sharing images of their training, muscles, and sweat to declare: 'This is what women in sports look like.'
這波反彈凸顯了女性運動員長期以來面臨的困境：她們希望能因為專業技能與實力受到肯定，而非僅被關注外表。
The backlash highlights a long-standing struggle for female athletes to be recognized for their skill and strength rather than their physical appearance.
外界擔憂此類廣告破壞了多年來體育媒體的進步，並可能因為過度追求性吸引力而非體育價值，進而打消年輕女孩參與運動的動力。
Concerns have been raised that such advertising undermines years of progress in sports media, potentially discouraging young girls from participating in athletics by prioritizing sexual appeal over athletic merit.
雖然該活動旨在吸引對Novig的關注，但反而引發了關於體育界中女性受尊重程度與代表性的全球討論。
While the campaign aims to draw attention to Novig, it has instead ignited a global conversation about the respect and representation of women in the sporting world.
