索尼與 TCL 成立名為 BRAVIA Inc. 的合資公司
Sony and TCL Launch Joint Venture Called BRAVIA Inc.
電子產業迎來重大變革，索尼公司與 TCL 電子宣布合資成立全新公司 BRAVIA, Inc.。
In a major shift for the electronics industry, Sony Corporation and TCL Electronics have announced the creation of a new joint venture, BRAVIA, Inc.
該合作夥伴關係預計於 2027 年 4 月正式營運，致力於重塑家庭娛樂產業。
Set to begin operations in April 2027, this partnership aims to redefine home entertainment.
總部將設於東京，並由執行長木井一雄領導。
The venture will be based in Tokyo under the leadership of CEO Kazuo Kii.
BRAVIA, Inc.
BRAVIA, Inc. will manage the complete lifecycle of Sony’s home entertainment products, including TVs, projectors, and audio systems.
將負責索尼家庭娛樂產品的整體生命週期管理，包括電視、投影機及音響系統。
By combining Sony’s legendary image processing and brand prestige with TCL’s massive manufacturing scale and supply chain efficiency, the partnership intends to secure the long-term competitiveness of premium products.
透過結合索尼傳奇般的影像處理技術與品牌聲望，以及 TCL 強大的製造規模與供應鏈效率，此合作旨在確保高端產品的長期競爭力。
Importantly, the Sony and BRAVIA brand names will remain, ensuring continuity for customers.
在等待監管部門批准的同時，此次合作代表了現代家庭娛樂技術的重大進步。
