帝亞吉歐宣布節省 10 億美元的計畫
Diageo announces plan to save 1 billion dollars
Updated at: August 7, 2026 at 12:45 AM
2026年8月6日，全球領先的高級烈酒生產商帝亞吉歐（Diageo）公佈了一項雄心勃勃的計劃，目標是在未來三年內節省10億美元的成本。
On August 6, 2026, Diageo, the world's leading premium spirits producer, unveiled an ambitious plan to achieve $1 billion in cost savings over the next three years.
在現任執行長戴夫·路易斯爵士（Sir Dave Lewis）的領導下，該公司正發起這場戰略性改革，以應對銷售停滯和全球經濟挑戰。
Under the leadership of new CEO Sir Dave Lewis, the company is launching this strategic overhaul to address stagnant sales and global economic challenges.
這項計畫的核心在於重塑公司的營運架構，預計可節省8.5億美元，另有1.5億美元將來自供應鏈的優化。
The initiative focuses on redesigning the company’s operating framework, which is expected to yield $850 million in savings, alongside $150 million from supply chain improvements.
儘管此次重組預計耗資12億美元，但目標是將這些資金重新投入到如健力士（Guinness）啤酒和即飲雞尾酒等高成長領域。
While the restructuring comes with a $1.2 billion price tag, the goal is to reinvest these funds into high-growth segments like Guinness and ready-to-drink cocktails.
在此之前，公司剛經歷了艱難的財年，淨銷售額下滑了3%。
This move follows a tough fiscal year, where the company saw a 3% decline in net sales.
投資人對此根本性轉變顯得相當樂觀，帝亞吉歐的股價在公告發布後隨即上漲了6%。
Investors appear optimistic about this fundamental shift, as evidenced by a 6% increase in Diageo’s share price immediately following the announcement.
透過拋棄後疫情時代的舊有成長模式，帝亞吉歐旨在於瞬息萬變的市場中恢復長期競爭力與效率。
By moving away from older post-Covid growth models, Diageo aims to restore long-term competitiveness and efficiency in a volatile market.
