加州通過法律，要求廣告中必須揭露 AI 的使用情況
California passes law requiring AI disclosure in ads
Updated at: September 18, 2026 at 03:15 AM
2026年9月16日，加州州長加文．
On September 16, 2026, California Governor Gavin Newsom signed Senate Bill 1050 (SB 1050) into law, setting new standards for transparency in advertising.
紐森簽署了參議院第1050號法案（SB 1050），為廣告透明度設定了新標準。
Starting January 1, 2027, companies must provide a clear and conspicuous disclosure whenever an advertisement uses a 'synthetic performer'—a digital figure or voice created by generative AI that mimics a human performance.
自2027年1月1日起，公司若在廣告中使用「合成演員」——即由生成式AI產生、模仿人類表演的數位人物或聲音——就必須提供清晰顯眼的揭露。
This requirement applies to ads where the AI performer plays a prominent role, such as narrating a commercial or demonstrating a product.
此規定適用於AI演員擔任重要角色的廣告，例如為商業廣告配音或示範產品。
Advertisers must use language like 'this performance features a synthetic performer' to ensure viewers are aware they are not watching a real person.
廣告商必須使用如「此表演採用合成演員」等字句，以確保觀眾知曉他們看到的並非真人。
This legislation, supported by the actors' union SAG-AFTRA, aims to protect creative professionals from being replaced by AI.
這項法案獲得了演員工會SAG-AFTRA的支持，旨在保護創意從業人員免於被AI取代。
Violations can lead to legal action under California’s consumer protection laws.
違規者可能會面臨加州消費者保護法規下的法律行動。
While similar to recent laws in New York, California’s version is stricter, covering audio-only advertisements and allowing for private litigation.
儘管與紐約近期的法規相似，加州的版本更為嚴格，涵蓋了純音頻廣告並允許私人訴訟。
This move marks a significant step in California's ongoing effort to regulate AI and ensure that consumers can distinguish between human creativity and synthetic generation in the media they consume every day.
此舉標誌著加州在規範AI以及確保消費者能在日常接觸的媒體中區分人類創意與合成生成物方面邁出了重要的一步。
