福斯商業頻道收視率連續第五季超越 CNBC
FOX Business Network beats CNBC in ratings for the fifth consecutive quarter
福斯商業網絡(FBN)連續第五個季度在收視率上超越了 CNBC。
For the fifth consecutive quarter, the FOX Business Network (FBN) has outperformed CNBC in ratings.
該網絡的崛起很大程度上歸功於其節目的策略性擴張,這些節目強調了華爾街(Wall Street)、大街(Main Street)和華盛頓特區(Washington, D.C.)
The network's rise is largely attributed to a strategic expansion of its programming, which emphasizes the intersection of Wall Street, Main Street, and Washington, D.C.
這一成長策略的關鍵要素包括招募高知名度的人才,且經常直接從 CNBC 挖角記者。
However, comparing these networks is nuanced.
CNBC 自 2015 年起就不再單純依賴尼爾森(Nielsen)收視率,並認為傳統的衡量標準無法捕捉其富裕的、在辦公室內收看的受眾。
Meanwhile, FBN continues to rely on Nielsen metrics to showcase its momentum.
與此同時,FBN 繼續依賴尼爾森指標來展示其發展勢頭。
As both networks evolve in a changing media environment, the definition of a ratings victory continues to be debated, reflecting broader shifts in how audiences consume financial news today.
