澳洲將數位新聞付費法適用範圍擴大至 LinkedIn
Australia expands digital news payment law to include LinkedIn
Updated at: August 3, 2026 at 04:15 AM
澳洲正採取重大舉措，透過更新數位媒體法案來支持當地新聞產業。
Australia is taking a major step to support its local journalism industry by updating its digital media laws.
2026年8月，政府擴大其「新聞議價激勵機制」(News Bargaining Incentive, NBI)，將專業社交平台納入其中，特別針對微軟(Microsoft)旗下的LinkedIn。
In August 2026, the government expanded its News Bargaining Incentive (NBI) to include professional networking platforms, specifically targeting Microsoft-owned LinkedIn.
此舉承認新聞是在多元數位空間中被消費的，而不僅侷限於傳統社群媒體。
This move recognizes that news is consumed across diverse digital spaces, not just traditional social media.
根據新規定，在澳洲數位廣告收入至少達2.5億澳幣的平台，必須提撥2.5%的徵收金以支持在地新聞。
Under the new rules, platforms earning at least A$250 million in Australian digital advertising revenue must contribute a 2.5% levy to support local news.
此架構為科技公司創造了一種財務誘因，促使他們與發布商協商商業協議。
This framework creates a financial incentive for tech companies to negotiate commercial deals with publishers.
與以往允許平台透過移除新聞內容來規避協商的法律不同，NBI確保了無論平台的內容策略為何，平台都必須做出貢獻。
Unlike previous laws that allowed platforms to simply remove news content to avoid negotiations, the NBI ensures platforms contribute regardless of their content strategies.
該法案旨在透過為與這些較小媒體達成的協議提供更高的財務補償，來特別強化區域型、中小型以及弱勢代表性發布商。
The legislation specifically aims to bolster regional, small-to-medium, and underrepresented publishers by offering higher financial offsets for deals made with these smaller outlets.
儘管科技公司認為這些措施等同於數位服務稅，但澳洲政府堅持大型平台必須協助維持其生態系統所受益的新聞業。
While tech companies argue that these measures function as a digital services tax, the Australian government maintains that large platforms must help sustain the journalism that benefits their ecosystems.
這種積極主動的方針，反映了澳洲在繼加拿大等國之後，身為數位媒體政策全球領導者的角色。
This proactive approach reflects Australia's role as a global leader in digital media policy, following in the footsteps of countries like Canada.
