蘋果與 Klarna 合作推出全新裝置租賃方案
Apple partners with Klarna to launch a new device leasing program
Updated at: July 28, 2026 at 02:00 AM
2026年7月28日，Apple將於美國推出一項名為「Apple Upgrade」的新裝置租賃計畫。
On July 28, 2026, Apple will launch a new device leasing program in the U.S. called Apple Upgrade.
透過與金融科技巨頭Klarna合作，Apple旨在透過降低每月付款金額，讓旗下優質硬體產品更易於入手。
By partnering with the fintech giant Klarna, Apple aims to make its premium hardware more accessible through lower monthly payments.
這項轉變象徵著Apple正邁向類似訂閱制的模式，並期望藉此鼓勵用戶更頻繁地升級裝置。
This shift represents a move toward a subscription-like model, which Apple hopes will encourage users to upgrade their devices more frequently.
該計畫涵蓋iPhone與Apple Watch，租期為24個月，而Mac與iPad則設定為36個月的週期。
The program covers iPhones and Apple Watches with a 24-month term, while Macs and iPads are set on a 36-month cycle.
儘管這項合作降低了許多消費者的入門門檻，但也引發了一些爭議。
While this partnership lowers the barrier to entry for many customers, it has sparked some debate.
批評人士擔憂，Klarna的參與可能會導致因未按時付款而引發更嚴格的裝置限制，並可能稀釋Apple的高級品牌形象。
Critics worry that Klarna's involvement could lead to stricter device restrictions for missed payments and potentially dilute Apple's premium brand image.
此外，Apple計畫逐步淘汰舊有的融資方案，以全心聚焦於這項新服務。
Additionally, Apple plans to phase out its older financing options to focus entirely on this new service.
隨著上線日期臨近，消費者將需評估此訂閱模式是否能提供他們下次科技升級所需的彈性。
As the launch approaches, consumers will need to decide if this subscription model offers the flexibility they need for their next tech upgrade.
