蘋果舉辦發表會，推出新款 iPhone 並迎來執行長首秀
Apple Hosts Keynote for New iPhone and CEO Debut
Updated at: September 9, 2026 at 04:45 AM
2026年9月9日，蘋果在位於古柏迪諾的史蒂夫·賈伯斯劇院舉辦了備受期待的「Surprise and Shine」主題演講。
On September 9, 2026, Apple held its highly anticipated 'Surprise and Shine' keynote at the Steve Jobs Theater in Cupertino.
此活動標誌著一個歷史性的里程碑，這是由新任執行長約翰·特努斯主持的首場發表會。
This event marked a historic milestone, serving as the first presentation led by new CEO John Ternus.
特努斯曾任硬體工程師，於9月1日接替提姆·庫克，現正引領這家科技巨頭邁向嶄新篇章。
Having succeeded Tim Cook on September 1, Ternus—a former hardware engineer—is now spearheading a fresh chapter for the tech giant.
在提姆·庫克轉任執行董事長之際，所有目光都聚焦於特努斯，期待他描繪公司的未來願景。
While Tim Cook transitions to Executive Chairman, all eyes were on Ternus to outline the company's future.
當天的亮點是蘋果首款折疊式iPhone的問世，這是該公司自2017年以來最激進的硬體變革。
The highlight of the day was the debut of Apple’s first-ever foldable iPhone, the company’s most radical hardware change since 2017.
除了這項創新，蘋果還展示了配備強大A20晶片的iPhone 18 Pro系列，以及最新的Apple Watch和AirPods機型。
Alongside this innovation, Apple showcased the iPhone 18 Pro series, featuring the powerful A20 chip, as well as the latest Apple Watch and AirPods models.
除了硬體之外，活動亦聚焦於蘋果積極的人工智慧策略，特別強調將先進的人工智慧整合至Siri等日常使用者體驗中。
Beyond hardware, the event focused on Apple’s aggressive artificial intelligence strategy, with a major emphasis on integrating advanced AI into daily user experiences like Siri.
