亞馬遜推出 Prime Video Ultra 等級
Amazon Introduces Prime Video Ultra Tier
於2026年4月10日，亞馬遜將其無廣告選項更名為「Prime Video Ultra」。
On April 10, 2026, Amazon rebranded its ad-free option to "Prime Video Ultra."
雖然此方案目前僅限於美國，但它為進階用戶提供了顯著的升級。
While this tier is currently exclusive to the United States, it offers significant upgrades for power users.
訂閱者可獲得支援杜比全景聲的4K UHD串流媒體、五個同步串流裝置，以及最多100個離線下載。
Subscribers get 4K UHD streaming with Dolby Atmos, five simultaneous streams, and up to 100 offline downloads.
即使是選擇不升級的用戶也能享受到好處，因為基礎的亞馬遜Prime會員現在允許四個同步串流裝置與50個離線下載。
Even those who choose not to upgrade will see benefits, as the base Amazon Prime membership now allows for four concurrent streams and 50 offline downloads.
產業專家認為，這是亞馬遜與Netflix和Max等競爭對手看齊的舉措，這些競爭對手也將優質功能鎖定在高價方案中。
Industry experts see this as Amazon's move to align with competitors like Netflix and Max, who also gate premium features behind higher-priced tiers.
透過將技術增強與無廣告體驗綑綁在一起，亞馬遜希望在極大化營收的同時為用戶增加價值。
By bundling technical enhancements with an ad-free experience, Amazon hopes to add value for users while maximizing revenue.
這項策略反映了持續進行中的「串流媒體大戰」，平台越來越多地利用分級定價，根據用戶的收視習慣和技術需求來劃分受眾。
This strategy reflects the ongoing "Streaming Wars," where platforms increasingly use tiered pricing to segment their audiences based on their viewing habits and technical requirements.
