美泰兒總裁史蒂夫·托茨克即將卸任
Mattel President Steve Totzke to Step Down
2026年4月7日，美泰公司（Mattel, Inc.）
On April 7, 2026, Mattel, Inc. announced a significant leadership transition.
該公司的總裁兼商務長（CCO）史蒂夫·托茲克（Steve Totzke，ㄕˇㄉㄧˋㄈㄨ·ㄊㄡ·ㄗㄧ·ㄎㄜˇ）將於2026年5月1日卸任。
Totzke, who joined Mattel in 1996, played a pivotal role in modernizing the company’s commercial strategies and expanding its global footprint.
接替他出任商務長的是桑傑·盧斯拉（Sanjay Luthra，ㄙㄤ·ㄐㄧㄝˊ·ㄌㄨ·ㄙㄌㄚ），他是已在公司服務二十年的資深員工，先前負責領導歐洲、中東和非洲地區的業務。
Luthra is well-known for boosting sales in those regions and enhancing direct-to-consumer digital channels.
盧斯拉以提升這些地區的銷售額及強化「直接面對消費者」的數位通路而聞名。
This leadership change aligns with Mattel’s ongoing strategy to become a premier global play and family entertainment company.
隨著公司聚焦於以智慧財產權（IP）為導向的成長和數位優先的行銷模式，盧斯拉豐富的國際經驗預計將協助公司在競爭激烈的零售環境中乘風破浪。
With this move, Mattel continues to emphasize its long-term vision of evolving its brand-centric business model to meet the changing demands of global consumers.
