人工智慧生成的搜尋結果導致網站流量下滑
AI-generated search results causing decline in website traffic
網際網路正在經歷一場重大的結構性演變，因為像 Google 的 AI 概覽（AI Overviews）這類人工智慧產生的摘要正開始主宰搜尋引擎的結果。
The internet is undergoing a major structural evolution as AI-generated summaries, such as Google’s AI Overviews, begin to dominate search engine results.
這種轉變造成了所謂的「零點擊」搜尋現象。
This shift is creating a phenomenon known as the "zero-click" search.
研究顯示，當這些摘要出現時，傳統網址的點擊率（CTR）最高可能下降 80%。
Studies indicate that when these summaries appear, click-through rates (CTR) for traditional links can drop by up to 80%.
許多人正從傳統的搜尋引擎優化（SEO）轉向生成式引擎優化（GEO），目的是能直接被引用在 AI 的摘要中。
Many are moving beyond traditional SEO toward Generative Engine Optimization (GEO), aiming to be featured directly within AI citations.
其他人則致力於透過電子報和會員制來建立自有受眾，以減少對搜尋引擎的依賴。
Others are focusing on building owned audiences through newsletters and memberships to reduce their dependency on search engines.
雖然搜尋引擎聲稱 AI 促進了新的發現機會，但使用者便利性與出版商生態系統健康發展之間的衝突，仍是開放網路未來面臨的嚴峻挑戰。
While search engines argue that AI fosters new discovery opportunities, the conflict between user convenience and the health of the publisher ecosystem remains a critical challenge for the future of the open web.
