索尼與 TCL 建立家庭娛樂策略合作夥伴關係
Sony and TCL Form Strategic Partnership for Home Entertainment
2026年3月31日，科技巨頭索尼（ㄙㄨㄛˇㄋㄧˊ）公司與TCL電子宣布了家庭娛樂產業的重大轉變。
On March 31, 2026, tech giants Sony Corporation and TCL Electronics announced a major shift in the home entertainment industry.
雙方已達成戰略合作夥伴關係，共同創立了一家名為BRAVIA Inc.
They have formed a strategic partnership to create a new joint venture, BRAVIA Inc.
自2027年4月起，該公司將接手索尼旗下的所有家庭娛樂產品組合，包括BRAVIA電視、音響系統及專業顯示器。
While TCL will hold a majority 51% stake, Sony will retain 49% and ensure that the iconic Sony and BRAVIA brands remain at the forefront.
雖然TCL將持有51%的多數股權，索尼仍將保留49%的股權，並確保指標性的索尼與BRAVIA品牌持續站在市場的最前線。
By combining Sony’s premium visual technology with TCL’s massive manufacturing scale, the partnership aims to boost innovation and market competitiveness.
透過結合索尼的高階視覺技術與TCL龐大的製造規模，該合作旨在提升創新能力與市場競爭力。
Headquartered in Tokyo, the venture will oversee everything from product design to global logistics.
總部位於東京的這家合資企業，將全權管理從產品設計到全球物流的所有業務。
As part of this transition, TCL will acquire Sony’s manufacturing facilities, such as the one in Malaysia, to streamline production.
作為轉型的一環，TCL將收購索尼的製造設施（例如位於馬來西亞的工廠），以精簡生產流程。
This move marks a significant evolution for Sony, allowing them to leverage TCL’s efficient supply chain while maintaining their reputation for high-quality electronics.
此舉象徵索尼的重大演變，讓他們能藉由TCL高效的供應鏈優勢，同時維持其高品質電子產品的聲譽。
Consumers can expect the same familiar products, now backed by a new, more integrated operational structure.
