2026年國際足總世界盃創下電視收視新紀錄
2026 FIFA World Cup sets new television viewership records
Updated at: July 28, 2026 at 01:45 AM
2026年國際足總世界盃正式改寫了電視歷史。
The 2026 FIFA World Cup has officially rewritten television history.
由美國、加拿大和墨西哥共同主辦，這場擴大至48支球隊的賽事成為了文化里程碑，鞏固了足球在美國主流社會中的地位。
Co-hosted by the United States, Canada, and Mexico, this expanded 48-team tournament became a cultural milestone, cementing soccer’s place in the American mainstream.
西班牙與阿根廷之間的決賽在美國轉播中吸引了驚人的6300萬名觀眾，福斯(Fox)與Telemundo/Peacock雙雙創下歷史新高。
The final match between Spain and Argentina captured a staggering 63 million viewers across U.S. broadcasts, with Fox and Telemundo/Peacock both setting all-time records.
整個賽事期間，收視率大幅飆升，平均觀眾人數較2022年增長了128%。
Across the tournament, viewership soared, with a 128% increase in average audience size compared to 2022.
數位平台在此增長中扮演了關鍵角色；Telemundo的串流播放量激增近300%，證明球迷越來越傾向使用應用程式與網站來追蹤賽事。
Digital platforms played a crucial role in this growth; Telemundo experienced a nearly 300% surge in streaming, proving that fans are increasingly turning to apps and websites to follow the action.
隨著西班牙抱走獎盃，基利安·姆巴佩(Kylian Mbappé)締造歷史成為最佳射手，2026年世界盃不僅僅是一場體育賽事，更是一場巨大的娛樂現象。
With Spain taking home the trophy and Kylian Mbappé making history as the top goalscorer, the 2026 tournament was more than just a sporting event—it was a massive entertainment phenomenon.
隨著收視數據如今可與NFL分庭抗禮，很明顯地，足球在北美已進入了全新的黃金時代，透過傳統轉播與現代數位串流吸引了數百萬名觀眾。
As viewership figures now rival the NFL, it is clear that soccer has entered a new golden age in North America, engaging millions through both traditional broadcasts and modern digital streaming.
