Regulators investigate in-game currency practices at major gaming companies
Regulators investigate in-game currency practices at major gaming companies
Updated at: October 2, 2026 at 03:00 AM
As of September 30, 2026, European regulators have taken a bold step toward protecting gamers.
The EU’s Consumer Protection Cooperation (CPC) Network has launched enforcement actions against nine major gaming companies, including Ubisoft, Mojang, and Riot Games.
Regulators are focusing on the often confusing world of in-game currencies, ensuring that players understand the real-world value of what they purchase.
The investigation centers on seven key principles for transparency, such as clear pricing, avoiding forced purchases, and better protections for children.
These actions serve as a precursor to the upcoming Digital Fairness Act, which promises to reshape the gaming landscape permanently, prioritizing player fairness over aggressive monetization.
