Global smartphone shipments drop 4% in early 2026
Global smartphone shipments drop 4% in early 2026
The global smartphone market hit a rough patch in early 2026, ending a ten-quarter growth streak.
Global shipments fell by 4.1% in the first quarter, with total units reaching approximately 289.7 million.
This downturn was triggered by a perfect storm of supply chain issues, including critical shortages of memory components and rising material costs.
Geopolitical tensions in the Middle East have further inflated energy and logistics expenses, forcing many manufacturers to hike retail prices.
While brands like Xiaomi and OPPO struggled with the shrinking budget market, industry giants Samsung and Apple proved resilient.
