Samsung Unveils New LED Screens for Movie Theaters

The movie-going experience is evolving with the introduction of Samsung's Onyx, a groundbreaking technology that replaces traditional projectors with direct-view LED walls.

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These displays offer 4K or 8K resolution and are up to six times brighter than traditional projectors.

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Beyond image quality, Onyx technology changes theater architecture.

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By removing the bulky projection booth, cinemas can add more seats, increasing revenue.

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Furthermore, these screens perform well in ambient light, making theaters versatile spaces for gaming, corporate events, and live sports.

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First launched in Seoul in 2017, the Onyx brand has expanded globally, often paired with premium audio systems like JBL to create a fully immersive experience.

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As audiences increasingly demand sharper images and HDR quality, these LED displays are paving the way for the future of entertainment, proving that the big screen is becoming more vibrant, flexible, and powerful than ever before.

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🎉

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Challenge Mode

Comprehension Questions

What is the main difference between Onyx screens and traditional projectors?

Onyx screens are self-emissive LED walls that produce their own light.

Onyx screens require physical film reels.

Onyx screens use mirrors to reflect light.

Reveal Answer

✓

Correct Choice

Onyx screens are self-emissive LED walls that produce their own light.

Why is the removal of a projection booth considered a benefit?

It allows cinemas to reclaim space for more seating.

It lowers the electricity bill instantly.

It makes the movie theater much quieter.

Reveal Answer

✓

Correct Choice

It allows cinemas to reclaim space for more seating.

In what year did Samsung launch its first commercial cinema LED screen?

2015

2017

2020

Reveal Answer

✓

Correct Choice

2017

Which of these is a benefit of using LED walls in movie theaters?

They can be used for non-film events like gaming or presentations.

They only work in total darkness.

They require constant cooling systems.

Reveal Answer

✓

Correct Choice

They can be used for non-film events like gaming or presentations.

What audio partner does Samsung frequently use for their Onyx displays?

Bose

Dolby

JBL by Harman

Reveal Answer

✓

Correct Choice

JBL by Harman

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