Toei Company Launches New Video Game Publishing Division

On April 21, 2026, the legendary Japanese entertainment giant Toei Company officially launched Toei Games, a new division dedicated to video game publishing.

As part of its Toei New Wave 2033 strategy, the company aims to become a major player in interactive media.

Unlike many competitors that rely on established hits, Toei Games will focus exclusively on original intellectual properties rather than adapting franchises like Dragon Ball or One Piece.

By collaborating with international creators, they hope to bring fresh storytelling to a global audience.

Notably, their new brand identity features a charming pixel-art logo designed by the developer Kairosoft, inspired by Toei’s classic film-opening animation.

This move follows a broader industry trend where Japanese media companies are pivoting toward gaming to reach wider markets.

The first wave of original titles is set to be revealed on April 24, 2026.