Sega clarifies AI use in new Crazy Taxi game

Updated at: June 15, 2026 at 08:45 AM

Sega has recently addressed growing fan concerns regarding the use of generative AI in their highly anticipated upcoming title, Crazy Taxi: World Tour.

nounSega

verbaddress

nounconcern

noungenerative AI

adjectiveupcoming

In response, lead producer Kenji Kanno clarified that the technology was used in a very limited, supportive capacity.

adjectivelimited

According to Sega, AI served only as a tool to create reference images for background assets.

nounSega

Human artists then used these references to manually draw the final content, ensuring that every asset in the game is the result of human craftsmanship.

adverbmanually

Furthermore, Sega explicitly confirmed that no AI was utilized in relation to performers, maintaining that all core development—including programming and final art—remains human-driven.

nounSega

This clarification reflects a broader trend in the gaming industry, where companies are attempting to balance development efficiency with consumer transparency.

nountransparency

As studios navigate the ethical and creative challenges of new technology, Sega's move highlights the importance of open communication in maintaining trust with fans ahead of the game’s 2027 release.

nounSega

nouncommunication

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Challenge Mode

Comprehension Questions

How was generative AI used in the development of Crazy Taxi: World Tour?

It was used as a reference tool for artists to create background assets.

It was used to automate the programming of the main game engine.

It was used to create the final, polished in-game assets.

Reveal Answer

✓

Correct Choice

It was used as a reference tool for artists to create background assets.

What did Sega confirm regarding the use of AI and performers?

AI was used to record and synthesize the dialogue for characters.

No generative AI was used in relation to any performers in the game.

Performers were replaced by AI avatars to save on development costs.

Reveal Answer

✓

Correct Choice

No generative AI was used in relation to any performers in the game.

What was the initial reaction from fans after the announcement?

Fans were largely indifferent to the use of new technology.

The announcement was met with a swift negative reaction and backlash.

The response was overwhelmingly positive due to the use of modern tools.

Reveal Answer

✓

Correct Choice

The announcement was met with a swift negative reaction and backlash.

What is the primary reason Sega provided clarifications about AI?

They wanted to encourage other developers to start using AI tools.

They were legally required to disclose AI usage by government regulators.

To address concerns regarding how the technology was integrated and to manage reputational risk.

Reveal Answer

✓

Correct Choice

To address concerns regarding how the technology was integrated and to manage reputational risk.

When is the scheduled release for Crazy Taxi: World Tour?

2027

January 2028

June 2026

Reveal Answer

✓

Correct Choice

2027

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