Sega clarifies AI use in new Crazy Taxi game
Sega clarifies AI use in new Crazy Taxi game
Updated at: June 15, 2026 at 08:45 AM
Sega has recently addressed growing fan concerns regarding the use of generative AI in their highly anticipated upcoming title, Crazy Taxi: World Tour.
In response, lead producer Kenji Kanno clarified that the technology was used in a very limited, supportive capacity.
According to Sega, AI served only as a tool to create reference images for background assets.
Human artists then used these references to manually draw the final content, ensuring that every asset in the game is the result of human craftsmanship.
Furthermore, Sega explicitly confirmed that no AI was utilized in relation to performers, maintaining that all core development—including programming and final art—remains human-driven.
This clarification reflects a broader trend in the gaming industry, where companies are attempting to balance development efficiency with consumer transparency.
As studios navigate the ethical and creative challenges of new technology, Sega's move highlights the importance of open communication in maintaining trust with fans ahead of the game’s 2027 release.
