Samsung Unveils New AI Features for Smart TVs at European Tech Seminar

At the 2026 European Tech Seminar in Frankfurt, Samsung unveiled a bold vision for the future of entertainment: the "Era of AI TVs."

By integrating artificial intelligence across their entire lineup, Samsung aims to transform televisions into intuitive smart home hubs.

The standout innovation is the Vision AI Companion (VAC), which allows users to interact with their screen using natural language to retrieve information, find recipes, or plan trips.

Beyond software, Samsung introduced Micro RGB technology, a breakthrough that uses individually controlled LEDs for superior color accuracy.

By bringing these advanced features to models ranging from premium to entry-level, Samsung is making intelligent, personalized viewing accessible to everyone.

This seminar continues a fifteen-year tradition of providing a hands-on preview of innovations that turn passive screens into active, responsive participants in our daily lives.