Ryman Hospitality considers new partners for Opry Entertainment Group

Updated at: June 25, 2026 at 01:45 PM

On June 25, 2026, Ryman Hospitality Properties (RHP) announced it is exploring strategic partnerships for its Opry Entertainment Group (OEG).

nounJune 25, 2026

nounRyman Hospitality Properties

verbexplore

adjectivestrategic

With the rising global popularity of country music, RHP has hired Morgan Stanley & Co.

nouncountry

verbhire

Currently, RHP owns a 70% stake in OEG, which includes iconic assets like the Grand Ole Opry and the Ryman Auditorium.

nounasset

Executive Chairman Colin Reed explained that moving OEG outside of RHP’s Real Estate Investment Trust structure could better support the company’s long-term growth.

noungrowth

While media reports have hinted at a potential sale of the stake, RHP clarified that no formal agreements exist and no transaction is guaranteed.

nountransaction

The group’s portfolio, which also includes brands like Ole Red and Austin's ACL Live, continues to be a powerful force in the live entertainment industry, benefiting from strong consumer demand in the U.S. market.

nounindustry

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Comprehension Questions

Why is Ryman Hospitality Properties exploring new partnerships for OEG?

Growing global demand for country music and live entertainment.

The company is facing financial bankruptcy.

The company wants to shut down the Grand Ole Opry.

Reveal Answer

✓

Correct Choice

Growing global demand for country music and live entertainment.

Which firm has been hired to help evaluate potential opportunities?

Atairos

Morgan Stanley & Co. LLC

NBCUniversal

Reveal Answer

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Correct Choice

Morgan Stanley & Co. LLC

What is Ryman Hospitality Properties' current stake in OEG?

100%

30%

70%

Reveal Answer

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Correct Choice

70%

What is the status of the negotiations mentioned in the announcement?

A deal has already been finalized with an investor.

No formal agreements have been made.

The company has decided to reject all offers.

Reveal Answer

✓

Correct Choice

No formal agreements have been made.

What is one reason for wanting OEG to operate outside the REIT structure?

To better support its long-term growth.

To decrease the number of employees.

To stop paying taxes on the properties.

Reveal Answer

✓

Correct Choice

To better support its long-term growth.

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