Pixelworks Introduces New Motion Technology for Immersive Media

As modern screens get larger and brighter, the classic 24 frames-per-second cinema look often suffers from distracting judder.

To solve this, Pixelworks has introduced TrueCut Motion, a breakthrough platform that lets filmmakers "grade" motion just as they do color.

Unlike the controversial motion smoothing on home TVs that ruins the director's vision, TrueCut Motion provides creative tools that allow creators to fine-tune blur and judder on a scene-by-scene basis.

By utilizing a Motion Appearance Model (MAM) based on human visual perception, the technology ensures that the intended look remains consistent across cinema screens, VR headsets, and home displays.

This innovation is bridgeing the "immersive gap" in high-end environments like IMAX or dome theaters.

With major chains like Marcus Theatres adopting the platform and success in films like Avatar, Pixelworks is transforming from a hardware company into a software-licensing powerhouse.

Ultimately, TrueCut Motion aims to set a new industry standard, ensuring that audiences experience content exactly as the filmmaker intended, regardless of the display device.