New AFL 'Gather Round' Deal Announced

The AFL and the South Australian Government have announced an exciting three-year extension of their partnership, ensuring the popular 'Gather Round' football festival will call South Australia home until at least 2029.

Since its 2023 debut, this unique event—where all AFL teams play in one state across various venues—has become a massive success.

The 2026 festival saw a record-breaking 270,000 fans attend, contributing over $285 million to the local economy.

Beyond the matches, the partnership has invested $8 million into community football facilities, showing the festival's deep commitment to the sport at all levels.

By securing this deal well in advance, the AFL offers stability for traveling fans while ensuring the festival continues to thrive.

Whether you are a die-hard fan or a first-time visitor, Gather Round continues to be a highlight of the Australian sporting calendar, celebrating football, community, and the beauty of South Australia.