Microsoft Updates Xbox Game Pass Pricing and Policy

In a strategic pivot effective April 2026, Microsoft has announced major changes to its Xbox Game Pass service.

Under new CEO Asha Sharma, the company is shifting its strategy to address player feedback and declining revenue.

Key updates include lower monthly subscription costs: Xbox Game Pass Ultimate will drop to $22.99, and PC Game Pass will decrease to $13.99.

Additionally, Microsoft has revised its content policy for the Call of Duty franchise.

Existing titles in the library remain unaffected.

By reducing prices while adjusting content, Microsoft hopes to recalibrate the value of Game Pass to better suit a changing market.

These changes mark a significant turning point in the division’s ongoing evolution as it moves past the turbulent subscription shifts of the previous eighteen months.