FIFA announces new multi-partner digital strategy for gaming

In May 2026, FIFA officially launched its new Digital Football Strategy, marking a major shift in how the organization approaches gaming.

After ending its long-term exclusive partnership with EA Sports in 2022, FIFA is moving toward a diverse "Digital Football Ecosystem."

This strategy involves collaborating with multiple developers to distribute games across various genres and platforms, aiming to engage 1.8 billion football-loving gamers worldwide.

FIFA has categorized its new portfolio into four distinct segments: football action simulation, non-simulation action, non-action simulation, and non-action non-simulation.

This approach allows fans to choose experiences ranging from competitive esports to casual mobile games.

Current partners include major names like Netflix, Roblox, Epic Games, and Konami.

A highlight of this new era is the Roblox-based "FIFA Super Soccer," which already boasts over 10 million monthly active users.

Additionally, FIFA continues to grow its professional esports brand, FIFAe, through official tournaments.

By moving away from a single-partner model, FIFA aims to provide more flexibility and reach fans wherever they are in the digital landscape, ensuring that the brand remains central to football entertainment for years to come.