Crunchyroll store restricts access to premium subscribers

Updated at: August 22, 2026 at 12:15 AM

In July 2026, Crunchyroll announced a controversial change to its online store, shifting from an open marketplace to a members-only platform.

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Starting in August 2026, only users with 'Mega Fan' or 'Ultimate Fan' subscriptions will be able to purchase merchandise.

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Crunchyroll describes this as a shift toward a 'curated, convention-style' shopping experience, focusing on exclusive collaborations and limited releases.

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The announcement has triggered a wave of backlash from the anime community.

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Critics also point to parent company Sony’s influence, noting a broader trend of prioritizing subscription-based ecosystems over open access.

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This decision comes after years of fan frustration regarding store management, particularly following the 2022 acquisition of Right Stuf, which many collectors feel led to a decline in inventory quality and variety.

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Comprehension Questions

Which subscription tiers are allowed to purchase merchandise from the Crunchyroll store starting in August 2026?

All registered users, regardless of subscription status.

Mega Fan and Ultimate Fan tiers.

The Fan tier only.

Reveal Answer

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Correct Choice

Mega Fan and Ultimate Fan tiers.

What is the primary reason Crunchyroll gave for restricting store access?

To comply with new international commerce laws.

To create a curated, convention-style shopping experience for members.

To increase website traffic.

Reveal Answer

✓

Correct Choice

To create a curated, convention-style shopping experience for members.

How did fans react to the store restriction announcement?

With backlash, labeling the change as greed and a restrictive paywall.

With excitement regarding the new exclusive collectibles.

With indifference, as most users prefer digital content.

Reveal Answer

✓

Correct Choice

With backlash, labeling the change as greed and a restrictive paywall.

What happened to the store's inventory management following the 2022 acquisition of Right Stuf?

Collectors complained about reduced inventory variety and perceived declines in quality.

The store significantly increased its variety and lower prices.

The store stopped selling physical goods entirely.

Reveal Answer

✓

Correct Choice

Collectors complained about reduced inventory variety and perceived declines in quality.

Which company is identified as the parent organization influencing the new store policy?

Netflix

Right Stuf

Sony

Reveal Answer

✓

Correct Choice

Sony

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