Roblox announces new 'Roblox Plus' subscription plan

On April 10, 2026, Roblox announced a major update to its subscription strategy with the introduction of 'Roblox Plus', launching globally on April 30, 2026.

This new $4.99 per month plan shifts the focus from a monthly Robux allowance to utility and savings.

Key features include a 10% discount on avatar items—increasing to 20% after three months—free private servers, and the ability to transfer Robux to other verified users without transaction fees.

While the base subscription excludes a monthly Robux stipend, optional 'Plus' bundles will be available later to add this feature.

This launch marks the beginning of the end for the legacy 'Roblox Premium' model.

New sign-ups for Premium will stop upon the launch of Roblox Plus, and several Premium benefits will be phased out by May 30, 2026.

By prioritizing discounts and engagement over simple currency distribution, Roblox aims to foster a more dynamic marketplace while encouraging long-term user participation across its expansive virtual ecosystem.