Mattel President Steve Totzke to Step Down
Mattel President Steve Totzke to Step Down
On April 7, 2026, Mattel, Inc. announced a significant leadership transition.
orgMattel, Inc.
eventleadership transition
Steve Totzke, the company's President and Chief Commercial Officer (CCO), will step down from his role on May 1, 2026.
personSteve Totzke
Replacing him as CCO is Sanjay Luthra, a two-decade company veteran who previously led operations in Europe, the Middle East, and Africa.
personSanjay Luthra
locationEurope
locationMiddle East
locationAfrica
Luthra is well-known for boosting sales in those regions and enhancing direct-to-consumer digital channels.
techdirect-to-consumer digital channel
As the firm focuses on IP-driven growth and digital-first marketing, Luthra’s extensive international experience is expected to help the company navigate a competitive retail environment.
conceptIP-driven growth
conceptdigital-first marketing
