London property firm plans £450 million sale of Piccadilly Circus site
London property firm plans £450 million sale of Piccadilly Circus site
London's real estate market is buzzing with a landmark announcement.
The property firm Landsec has put its iconic one-acre site at Piccadilly Circus, known as Lucent, up for sale with a guide price of £450 million.
While the sale includes the freehold of the land beneath the world-famous Piccadilly Lights, Landsec will retain control of the digital screen's operations.
The site currently hosts flagship stores for brands like Boots and Lindt.
Experts believe this significant transaction—the largest in the West End since 2012—highlights a growing trend where developers recycle capital by offloading major sites while keeping key income-generating assets.
The Lucent project, designed by Fletcher Priest Architects, revitalized a space that had been largely derelict for over 60 years.
Despite current economic shifts, the high-profile nature of this 'trophy' asset continues to attract global institutional interest, cementing the area's status as a gateway to London's vibrant shopping and theatre districts.
