New Jujutsu Kaisen fashion collection launched

In March 2026, the fashion brand Subtitle, led by designer Liang Shi, launched a groundbreaking 18-piece collection inspired by the hit series Jujutsu Kaisen.

Unlike standard anime apparel that relies on character prints, this range prioritizes craftsmanship and material quality.

The collection, debuting on the TOHO animation STORE US, features pieces like wool-blend uniform sets and a shirt inspired by Yuji Itadori, priced between $65 and $195.

This shift toward high-fashion anime attire stems from a viral 2024 social media critique by Shi, highlighting a market demand for subtle, design-forward garments.

While companies like Uniqlo continue to offer accessible, graphic-heavy merchandise, the Subtitle collaboration stands apart by translating character narratives into wearable, sophisticated clothing.

This approach demonstrates a growing trend of treating anime not just as entertainment, but as a legitimate source of luxury inspiration.